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Creating and Telling a Good Story
A good story paints a picture of a desirable future. It makes it clear why someone should become part of this future and suggests a common goal with just enough information to make the next steps clear for listeners.
For product managers, this means getting others to buy into a strategy and make trade-off decisions during the product creation process. It also helps users and customers understand the value of the product and how it could upgrade their lives.
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What Stories Do
A story can be used to unite people as it allows one person to get others excited. Companies with iconic brands are good at telling stories, yet most organizations are unaware that good storytelling can help solve problems.
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Making Your Message Stick
There are three ways to get your message or story across: written, spoken, or illustrated. A short story should be no more than 150 words or 75 seconds.
A medium story should be 900 words or 6 minutes long and can be broken down into three acts of a play of 300 words each. In this approach...
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Why Stories Are Important
Perfect storytelling through childhood stories helps us get what we want. Humans love to listen to stories because they entertain and captivate us as well as trigger essential hormones. Oxycontin causes us to build trust, generosity, and a personal connection. Endorphins ...
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Craft Your Story: Tips
- Make time: A good story can save hours of meeting times trying to convince stakeholders.
- Overcome the fear of the blank page: Start with a simple solution of “We want to ___. In order to ___. Because if we don’t, ___.”
- Decid...
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The Bottom Line
The key takeaways from this talk are that humans automatically think in stories and good stories trigger something in us. They can be useful to facilitate group work, and storytelling...
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CURATED FROM
Don’t convince. Inspire! - Lessons on storytelling by Petra Wille
mindtheproduct.com
6 IDEAS
·1.04K Reads
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Storytelling is in everything.
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Naked Statistics: Stripping the Dread from the Data
Product managers rely on data to make decisions, secure buy-in from stakeholders, and tell the story of their products. But as important as statistical analysis can be in product management, it’s all too easy to overlook what the data is really telling us.
That’s why Charles Wheelan’s Nake...
Show passion when you're telling a story
“What gets you excited about what you’re talking about? Why do you care?
If the audience knows why you care, they’ll have a reason to care.” In other words, the story needs to have stakes. And they don’t necessarily need to be significant. You can conceivably ...
Strategy Development
If you want your culture’s defining traits to be inclusivity, empowerment, and collaboration, the strategy process must reflect this desire. Opening up strategy development to participation, away from the typical top-down, closed approach, is a crucial act.
It might i...
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