Creating and Telling a Good Story - Deepstash
Creating and Telling a Good Story

Creating and Telling a Good Story

A good story paints a picture of a desirable future. It makes it clear why someone should become part of this future and suggests a common goal with just enough information to make the next steps clear for listeners. 

For product managers, this means getting others to buy into a strategy and make trade-off decisions during the product creation process. It also helps users and customers understand the value of the product and how it could upgrade their lives. 

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jessicadelgado

Medical sales representative

Storytelling is in everything.

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