Creating and Telling a Good Story
A good story paints a picture of a desirable future. It makes it clear why someone should become part of this future and suggests a common goal with just enough information to make the next steps clear for listeners.
For product managers, this means getting others to buy into a strategy and make trade-off decisions during the product creation process. It also helps users and customers understand the value of the product and how it could upgrade their lives.
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CURATED FROM
Don’t convince. Inspire! - Lessons on storytelling by Petra Wille
mindtheproduct.com
6 ideas
·1.05K reads
IDEAS CURATED BY
Storytelling is in everything.
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