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Onboarding Matters

How to create a successful onboarding process

Why onboarding is crucial for customer retention

How to measure the success of onboarding

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Onboarding Matters

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Copywriting Tips (1)

You aren't selling anything to the customer. Instead, you are giving them an opportunity to change.
Don't use formal language. Instead, talk as if you are the customer's friend.
Don't state that you "are" experiencing X problem. Say you "might be" experiencing XYZ problems. It enables you to speak to a variety of different types of customers.
Avoid the word "better" at all costs. For example, a "better" way to live or a "better" workout plan.

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MORE IDEAS ON THIS

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Be a painkiller, not a vitamin. Vitamins attempts to solve problems the customer isn’t experiencing yet, which is boring. Painkillers are solutions to highly urgent, very painful problems
Sell the result, the educate the customer on the process.

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Never blame the customer. Give them an “out.” If someone is bad at math, it’s not their fault. It’s the education system’s fault.
Separate writing copy for Insiders vs Outsiders. Insiders are people who already speak the language of the category. Out...

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