Copywriting Tips (1)
- You aren't selling anything to the customer. Instead, you are giving them an opportunity to change.
- Don't use formal language. Instead, talk as if you are the customer's friend.
- Don't state that you "are" experiencing X problem. Say you "might be" experiencing XYZ problems. It enables you to speak to a variety of different types of customers.
- Avoid the word "better" at all costs. For example, a "better" way to live or a "better" workout plan.
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