20 Copywriting Tips You Should Hang On Your Wall đ§”
Curated from: bettermarketing.pub
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Copywriting Tips (1)
- You aren't selling anything to the customer. Instead, you are giving them an opportunity to change.
- Don't use formal language. Instead, talk as if you are the customer's friend.
- Don't state that you "are" experiencing X problem. Say you "might be" experiencing XYZ problems. It enables you to speak to a variety of different types of customers.
- Avoid the word "better" at all costs. For example, a "better" way to live or a "better" workout plan.
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Copywriting Tips (2)
- Be a painkiller, not a vitamin. Vitamins attempts to solve problems the customer isnât experiencing yet, which is boring. Painkillers are solutions to highly urgent, very painful problems
- Sell the result, the educate the customer on the process.
- Write copy for 1 reader. Speak to âyouâ, not âeveryoneâ.
- Donât sell your brand, sell your category.
- Teach, donât sell. People buy because the LEARN why itâs good or efficient.
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Copywriting Tips (3)
- Never blame the customer. Give them an âout.â If someone is bad at math, itâs not their fault. Itâs the education systemâs fault.
- Separate writing copy for Insiders vs Outsiders. Insiders are people who already speak the language of the category. Outsiders are beginners.
- Ground your argument in a shocking statistic to give you credibility. But keep it limited. âIt takes 660 gallons of water to make one hamburger.â
- âAccording to scienceâŠâ People love that, so find some research or conduct your own survey.
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Copywriting Tips (4)
- Organize information into lists. Reading endless paragraphs is hard.
- Donât oversell the problem. State how it is.
- Donât oversell the solution with a big song and dance. Just say what it is.
- Give your customers the vocabulary to talk about the new problem.
- Remind the customer what will happen âif they donâtâ solve this problem. X will happen, or Y will stay the same.
- Sell the benefits, not the features. No one cares about the features; they only care what it will do for them.
- Remove the fear of âbuyerâs remorseâ. Offer a refund or guarantee.
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IDEAS CURATED BY
Steven Love's ideas are part of this journey:
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