20 Copywriting Tips You Should Hang On Your Wall 🧵 - Deepstash

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Copywriting Tips (1)

Copywriting Tips (1)

  • You aren't selling anything to the customer. Instead, you are giving them an opportunity to change.
  • Don't use formal language. Instead, talk as if you are the customer's friend.
  • Don't state that you "are" experiencing X problem. Say you "might be" experiencing XYZ problems. It enables you to speak to a variety of different types of customers.
  • Avoid the word "better" at all costs. For example, a "better" way to live or a "better" workout plan.


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Copywriting Tips (2)

  • Be a painkiller, not a vitamin. Vitamins attempts to solve problems the customer isn’t experiencing yet, which is boring. Painkillers are solutions to highly urgent, very painful problems
  • Sell the result, the educate the customer on the process.
  • Write copy for 1 reader. Speak to “you”, not “everyone”.
  • Don’t sell your brand, sell your category.
  • Teach, don’t sell. People buy because the LEARN why it’s good or efficient.


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Copywriting Tips (3)

Copywriting Tips (3)

  • Never blame the customer. Give them an “out.” If someone is bad at math, it’s not their fault. It’s the education system’s fault.
  • Separate writing copy for Insiders vs Outsiders. Insiders are people who already speak the language of the category. Outsiders are beginners.
  • Ground your argument in a shocking statistic to give you credibility. But keep it limited. “It takes 660 gallons of water to make one hamburger.”
  • “According to science…” People love that, so find some research or conduct your own survey.


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Copywriting Tips (4)

  • Organize information into lists. Reading endless paragraphs is hard.
  • Don’t oversell the problem. State how it is.
  • Don’t oversell the solution with a big song and dance. Just say what it is.
  • Give your customers the vocabulary to talk about the new problem.
  • Remind the customer what will happen “if they don’t” solve this problem. X will happen, or Y will stay the same.
  • Sell the benefits, not the features. No one cares about the features; they only care what it will do for them.
  • Remove the fear of “buyer’s remorse”. Offer a refund or guarantee.


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