Copywriting Tips (3)
- Never blame the customer. Give them an “out.” If someone is bad at math, it’s not their fault. It’s the education system’s fault.
- Separate writing copy for Insiders vs Outsiders. Insiders are people who already speak the language of the category. Outsiders are beginners.
- Ground your argument in a shocking statistic to give you credibility. But keep it limited. “It takes 660 gallons of water to make one hamburger.”
- “According to science…” People love that, so find some research or conduct your own survey.
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