Partnerships, Affiliate Marketing, and Marketplaces - Deepstash

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Partnerships, Affiliate Marketing, and Marketplaces

Partnerships, Affiliate Marketing, and Marketplaces

Start by asking yourself a few questions:

  • What products/companies exist in your space that have similar client bases, but are non-competitive?
  • Is there a group of professionals (i.e. marketers, developers, designers, data analysts) that would find your product particularly useful and advocate for your product?
  • Are their agencies or other resellers of products and services that have clients who would benefit from your product?
  • What can you offer as a partner? Would your product drive more engagement for them? Is your client base valuable? Can you offer commissions on sales?

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MORE IDEAS FROM THE SAME ARTICLE

Keep it personal, short, and non-promotional. The subject line “{first name} — quick question” generally yields a 70%+ Open Rate after 3 touches (3 emails).

The key to good “Cold Email Outreach” is not to come across as SPAM. Instead of trying to push a product or send a marketing message, keep the emails short and ask for help. Also, make sure you’re emailing the right person.

  • Brainstorm topics that would be useful or interesting to your users
  • Think of how that content intersects with your product
  • Write down the search terms that your users would search to find this info
  • Use Google's Keyword Planner
  • Cross-reference with Google Trend...

  • Set up an incentive program for selling each other's product
  • Find a deal that makes sense for both parties
  • One time payout: A lump sum of money is paid to the affiliate per conversion
  • Recurring: If you have a subscription plan with your client, you pass a percentage o...

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