Keep it personal, short, and non-promotional. The subject line “{first name} — quick question” generally yields a 70%+ Open Rate after 3 touches (3 emails).

Email content should be extremely brief: 2–3 sentences. Avoid formal language and business buzzwords.

Personally, I find that ta...

• Brainstorm topics that would be useful or interesting to your users
• Think of how that content intersects with your product
• Write down the search terms that your users would search to find this info
• Use Google's Keyword Planner
• Cross-reference with Google Trend...

The key to good “Cold Email Outreach” is not to come across as SPAM. Instead of trying to push a product or send a marketing message, keep the emails short and ask for help. Also, make sure you’re emailing the right person.

1. Scrape lists of companies off the web 
2. Create a list o...

Start by asking yourself a few questions:

• What products/companies exist in your space that have similar client bases, but are non-competitive?
• Is there a group of professionals (i.e. marketers, developers, designers, data analysts) that would find your ...