Ideas from books, articles & podcasts.
Determine your "change champions" - That same IT manager may see the advantages of certification programs for things like cloud management, Azure, or AWS, and you can incentivize them by offering these to their staff for free.
your "best practice": spend time doing your research and building the persona of your change champions to ensure that your teams hit all of the pain points, incentives, keywords they use, and how they determine success
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