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What's the difference between intrinsic and extrinsic motivation

What's the difference between intrinsic and extrinsic motivation

  • Intrinsic motivation  is when people make decisions based on their personal wants and needs.
  • Extrinsic motivation is when people  make decisions  based on external factors. 

For example, let’s say Customer A and Customer B are both in the market for a new pair of running shoes to train for an upcoming marathon. Customer A selects the pair in their price range that feels the most comfortable, while Customer B selects a pair based on the brand and style without caring as much about foot and knee support. 

So, which customer is intrinsically motivated?

Customer A.

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MORE IDEAS ON THIS

These types of insights help marketers and business owners learn about their customers so they can better connect with them.

It can be helpful to think about consumer behavior in the context of motivation to find the answers to these questions. In the psychology world, motivation is broken ...

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What is consumer psychology?

What is consumer psychology?

The American Psychological Association  puts it this way: “Consumer psychology employs theoretical psychological approaches to...

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That's because Customer A opted for a pair of shoes that work best for them and will make their training experience more enjoyable. Customer B was extrinsically motivated because they chose a pair of shoes based on brand popularity over comfort. 

"People buy facial masks [the skincare kind]...

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THE AUTHOR

"What we buy, and what we don’t, says just about everything about who we are.”

THE AUTHOR

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CURATED FROM

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shaanma

I like to motivate and give advice to others. I want that everyone should be successful in their career with their skills and passion...

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Extrinsic and Intrinsic Motivation

Extrinsic and Intrinsic Motivation

  • Extrinsic motivation. Extrinsic motivators (a raise, a promotion, a bonus) do work they are usually doing so in the short-term only. If the motivator is taken away, the behavior stops.
  • Intrinsic motivation. It is the desire to do s...

Who proposed the concepts of intrinsic and extrinsic motivation?

Self-determination theory (SDT) among the most widely accepted theories of human motivation and flourishing. It has emerged as the leading psychological approach for understanding how intrinsic and extrinsic motivation work on the humans. As part of their theory, intrinsic motiva...

Intrinsic Vs Extrinsic Motivation

Goals should have intrinsic motivation, something that stokes our fire from within.

If people choose goals that are pleasant, the work gets done. On the other hand, if the external reward is big enough, people do unpleasant tasks as well, but not with enthusiasm. Example: Working only ...

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