What being top of mind means - Deepstash
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What being top of mind means

What being top of mind means

Being authentic, honest, and truthful is your best promotion, because if your customers trust you, then you will be the first thing that comes to their minds in case they need your goods or services.

181

2.58K reads

MORE IDEAS ON THIS

Share your knowledge, experiences and resources with your audience

Staying in touch with the needs of your audience and sharing information they can use is one of the best ways to give to and help them.

The most scalable way to help them is through creating and publishing content. You can exponentially expand the number of ways you can he...

144

1.09K reads

JOHN HALL

"Like helpfulness, authentic likability is a practice. It can’t be forced, but it can be developed through everyday thoughts and actions."

JOHN HALL

138

1.06K reads

Brand and thought leadership

Brand and thought leadership

If you treat your brand as an afterthought, you’re simply fortifying the barriers between yourself and opportunity creation. A vibrant, flourishing brand is one of your most powerful tools in creating trust and opportunity.

Take a look at Tesla. If you’re not a luxury e...

133

818 reads

Selling 101 has morphed into Altruism 101

Selling 101 has morphed into Altruism 101

To get to your customers’ “top of mind,” you need to earn their approval. And you can do that the very same way you would get the approval of people you’d like to be your friends: by expressing genuine concern about their likes and dislikes, by establishing a type of communication between...

148

1.21K reads

Content triggers

Have you ever read an article that feels like it was written especially for you? Maybe it answers a specific question you’ve had on your mind for a while or it gives you some piece of advice that seems tailor-made to your life situation.

...

138

782 reads

JOHN HALL

"If you can tangibly improve your target audience’s quality of life, even in ways that seem minute, they’ll begin to think of you as a positive force in their lives. Do this consistently and your audience will reward you with top-of-mind status."

JOHN HALL

165

2.67K reads

Education is the most important trust point

Education is the most important trust point

That is because knowledge is power. When you educate people, you are empowering them.

One of the most effective and easily scalable ways to unify these practices is through high-quality digital content.

Content’s potential as an educational to...

146

814 reads

Create a writing ritual

Create a writing ritual

Creating written content is a daunting task for many of us, from the solopreneur to the CEO. Lack of time and inspiration keeps us procrastinating and pushing this critical activity further down our to-do lists. Fear of being a bad writer also sabotages our efforts.

153

901 reads

Likability and familiarity

  • Likability matters. It’s hard to trust someone you don’t like. Finding that balance starts with understanding yourself and your personality and exactly what kind of “likable” you want to be.
  • Familiarity is the other side of the likability coin—it evokes a sen...

139

884 reads

JOHN HALL

"When you educate people, you are empowering them. … Content’s potential as an educational tool is limitless. Use it to share whatever knowledge you have that others will find valuable."

JOHN HALL

142

1.37K reads

JOHN HALL

"When helping others becomes the framework through which you interact with the world, you’ll find yourself at the top of many minds."

JOHN HALL

183

4.41K reads

JOHN HALL

"Authenticity is the foundation of your relationship with your audience. But for the relationship to flourish, it’s not enough to simply be authentic; you also have to deliver tangible value."

JOHN HALL

145

1.71K reads

Focus on building trust

  • Since today’s customers are not passive; they are even more suspicious of salespeople who don’t ask for permission to invade their privacy; a salesperson's job isn’t anymore that of a marketing rep, but the far more humble and noble of being a friend.
  • Customers today...

162

1.77K reads

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Overcome the fear of being your true self

Being an authentic person means having specific opinions and values, and people who have different values will not like what you say or do.

To overcome the fear of being your authentic self:

  • Show that excellence is not tied to external packaging.
  • Bring yourself to wor...

What Exactly Is a Personal Brand?

What Exactly Is a Personal Brand?

In addition to defining who you are and what you do, a personal brand determines how others—including future employers—will look at you

It’s a chance to put out your message so that when people hear your name or see your photo, your perso...

Create a comfortable environment

Make an initial impression when conducting the perfect interview. You can start this by getting acquainted first, and then you can make small talk with your customers for a while and then continue with a question and answer session. When you can successfully create a comfortable atmosphere, they ...

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