Learn more about communication with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
A winning pitch starts with a winning logline: one or two sentences that explain what your idea is about. Loglines attract attention.
To influence the people who can turn your idea into reality, you need to deliver the pitch in an exciting way that is easy to understand.
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A logline should be easy to say and easy to remember. For instance, Sergey Brin and Larry Page told capital investor Michael Moritz: “Google organizes the world’s information and makes it universally accessible." The pitch was clear and had a sense of purpose.
Cha...
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Every person who speaks on behalf of your company or sells your product should deliver the same logline. Consistent loglines are memorable and repeatable.
If you are unable at first to communicate your pitch, be patient. Once you master the logline, it will be easy to clarify y...
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What is your presentation about? What does your startup or product do? What’s your idea?
When a listener doesn't understand the overall idea being presented in a pitch, they have a hard time grasping the information. It is then important to answer in a clear, conc...
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Find one thing you want your audience to remember. It should cater to the needs of your audience.
The one-liner should be solving a specific problem. It should be easy to remember. For instance, in 2008, the MacBook Air was described as “the world’s thinnest notebook.”
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What is your presentation about? What does your startup or product do? What’s your idea?
When a listener doesn't understand the overall idea being presented in a pitch, they have a hard time grasping the information. It is then important to answer in a clear, conc...
A winning sales pitch needs to be both compelling and comprehensive, so you need to wow retailers but also satisfy them in terms of the numbers.
Making sure that you have calculated projections, profit margins, deliverable quantities, and supply times are all key because t...
Start by drafting a pitch and putting it up on your wall. Look at it every day, and ask how you can simplify it. Can you get it down to one breath? Can you explain it to a ten-year-old?
Next, you need to prepare different versions. Your first floor pitch is the single sentence elevator pit...
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