The Art of the Elevator Pitch
This is a professional note extracted from an online article.
Read more efficiently
Save what inspires you
IDEA EXTRACTED FROM:
A winning pitch starts with a winning logline: one or two sentences that explain what your idea is about. Loglines attract attention.
To influence the people who can turn your idea into reality, you need to deliver the pitch in an exciting way that is easy to understand.
A logline should be easy to say and easy to remember. For instance, Sergey Brin and Larry Page told capital investor Michael Moritz: “Google organizes the world’s information and makes it universally accessible." The pitch was clear and had a sense of purpose.
Challenge yourself to keep it under 140 characters.
Find one thing you want your audience to remember. It should cater to the needs of your audience.
The one-liner should be solving a specific problem. It should be easy to remember. For instance, in 2008, the MacBook Air was described as “the world’s thinnest notebook.”
Every person who speaks on behalf of your company or sells your product should deliver the same logline. Consistent loglines are memorable and repeatable.
If you are unable at first to communicate your pitch, be patient. Once you master the logline, it will be easy to clarify your ideas.
SIMILAR ARTICLES & IDEAS:
K-Pop, or Korean pop music, became a rage across the world in the last few decades. It is now a multi-billion dollar industry.
It started when in 1992, a band Seo Taeji & Boys created h...
In the late 90s, K-Pop started getting international fame when artists like Clone made it to China and other Asian countries. Then in 2002, during the soccer World Cup, BoA topped the charts in Japan.
In 2008, K-Pop made strides across the western world with the advent of Facebook, Twitter and Youtube, making itself available on international platforms.
The perfect storm happened in 2012, when a Korean record by Psy, became an international Youtube phenomenon with over 1 billion views at that time(now 3.5 billion views).
K-pop wasn’t just a flash in the pan, and the Korean music producers knew how to package catchy music, doll-face models as stars, colourful backgrounds and great dance moves
3 more ideas
Effective communication is an attainable and deliberately acquired skill set, one that can be learned and practiced over time.
While it’s true that individual attributes can make
To become a more effective communicator, you must 'smoke out' original thought. Rather than conforming to the status quo, make a conscious decision to abandon overdone and clichéd material/
Citing tired platitudes might win you a few "cool points" in social media circles, but they will only take you so far if you're truly striving to effectuate change.
Once you’ve developed a fresh idea, work on organizing your message and polishing your delivery. Think about:
6 more ideas