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3. Tell a story.
If your personal brand isn’t telling a story, you’ve already lost half of your potential audience. Allen Gannett, chief strategy officer at Skyword and author of The Creative Curve explains it best:” The most effective personal branding strategy these days is to build a true narrative – single character monologues are boring in Tinseltown, and even more boring for your personal brand.”
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2. Be genuine.
“Be genuine. It will make it much easier to manage your personal brand on a daily basis,”
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4. Be consistent.
Being consistent is very similar to having a narrow focus—it’s much easier to get recognized for one topic if you consistently create content and brand voice around it.
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5. Be ready to fail.
Failure is tough, and all of us generally want to avoid it – that’s human nature. However, to have a personal brand that rises above the rest, you need to have a failure. Walt Disney spoke of this often when he reminisced about his failed first attempts at creating an animation brand. “I think it...
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1. Have a focus.
Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.
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Other curated ideas on this topic:
Tell a story
If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.
The most effective personal branding strategy these days is to build a true narrative, a story around your brand that your audience can engage with.
What is a personal brand statement?
Personal branding is a strategy that creative professionals can use to stand out from the crowd and be recognized in their field. A strong personal brand statement will help you rise above your competition because it instantly gives people an idea of who you are, what you do, and why others shoul...
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