The diet culture war
The fight between Noom and its critics is part of a larger cultural war of the last decade over how we should think about food, weight, bodies, and health.
On one side is the traditional diet culture which holds that weight is a crucial indicator of health. The idea is that if you simply wield a little willpower and use more calories than you take in, you will lose weight.
On the other side are the rising anti-diet movements. They hold that the correlation between weight and health is not straightforward and that most diets don't last and damage your metabolism in the long run.
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