The principles of neuroleadership
- Every brain is unique.
- Reward systems are key. Positive reinforcement techniques are much more effective than sanctions or punishment.
- There are no acts without emotions. The greatest motivation for action is emotion.
- Information influences expectations and behavior. The lack or excess of information, are aspects that significantly modify people’s expectations and behavior.
- The mind is programmed to cooperate. The willingness to interact with others in search of consensual solutions to complex problems is innate.
- Experience determines behavior. Past events continue to mark the way of acting.
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