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“Neuroleadership is a science-based discipline that focuses not only on the mental processes of the individual but also on how they influence and are influenced by the environment. It references the leadership and team management part from a neuroscientific perspective.”
SANTIAGO VITOLA
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The principles of neuroleadership
- Every brain is unique.
- Reward systems are key. Positive reinforcement techniques are much more effective than sanctions or punishment.
- There are no acts without emotions. The greatest motivation for action is emotion.
- Information influences expectations and behavior. The lack or excess of information, are aspects that significantly modify people’s expectations and behavior.
- The mind is programmed to cooperate. The willingness to interact with others in search of consensual solutions to complex problems is innate.
- Experience determines behavior. Past events continue to mark the way of acting.
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The advantages of neuroleadership
The first to benefit from neuroleadership are leaders themselves. That’s because they’re able to adapt their management styles to more effective parameters. This perspective broadens their own views and allows them to better understand the difficulties and potentials of the people they guide.
In addition, neuroleadership facilitates the processes of change and learning. It reduces the uncertainty and stress that are often present when someone is faced with a new situation. With this tool, a more comprehensive adaptation is achieved.
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Its applications
Delivery dates. When these are pressing, the brain reacts with stress and becomes less efficient. The ideal is to make this aspect more flexible.
Positive leadership. Great importance is given to the leader’s own and others’ emotions.
Qualitative evaluations. Workers feel far more motivated when they’re evaluated in a more comprehensive way, than by being seen as merely having met their expectations.
Global motivation. A cooperative and inclusive environment can often be even more motivating than money. Exclusion and rejection can cause the same effects as physical pain.
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