Gratitude has been repackaged and sold by personalities like Oprah, Arianna Huffington and Richard Branson who are touting the benefits of feeling grateful as a universal remedy for everything.

Gratitude branding

Gratitude is a natural feeling humans are equipped with, and the problem arises when there is more of ingratitude in society.To have the capacity to feel gratitude, you must be able to receive and accept something helpful or good from another person. It helps if this is something you see happening around you from infancy, so you can learn how it works.

Society and gratitude

Many people do not have the capacity to feel gratitude easily as they have only seen neglect, abuse, and deprivation their entire lives.To feel gratitude, you need to actually receive something good and helpful from someone, so that the emotion naturally arises.

Ingratitude

Gratitude, the feeling of being thankful, is known to increase wellbeing, with studies showing that it:<ul><li>Protects from stress and depression</li><li>Makes relationships more fulfilling</li><li>Promotes better sleep</li><li>Increases mental toughness</li><li>Decreases worry</li><li>Improves the self-image</li></ul>

Gratitude promotes wellbeing

A memory came to mind recently of opening presents after my seventh or eighth birthday party - the thrill of the smooth, sharp-edged wrapping paper as I ripped it open, the breathless discovery of the gift concealed within.

Gratitude promotes wellbeing

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