Clarify, Then Work Backwards
Understand why you engage with LinkedIn. What are you trying to achieve?
- Do you want to open up career opportunities?
- Are you trying to find new customers?
- Are you trying to build a reputation in your industry?
Once you know your "why", work out what kind of activity will move you closer to that goal. Then plan your actions.
Finding people doing the same thing as you but are a bit further ahead can help you find ideas on the type of posts, regularity, tone and strategy.
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