OROCHIMARU

Once you know something you assume others do too. It’s human nature. And that leads to bad writing.

'The curse of knowledge' refers to the inability that we all have in imagining what it’s like not to know something that we do know.

We’ve all had that one idea that we think would make us successful.

It’s so valuable to us that we keep it locked in our minds until we find a way to make it real. What we don’t realize is that this is not true at all.

We give too much importance to the idea, when in ...

Status symbols like diamonds, Lamborghinis, tailor-made suits lose their value if they become cheaper or if too many people own them. They derive their value only in comparison to the average of the group to whom the consumer compares. 

The same is true when we change our attitudes. ...