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The Halo Effect occurs when a specific, positive characteristic determines the way a person is viewed by others on other, unrelated traits.
In the case of beauty, we automatically assign favourable yet unrelated traits such as talent, kindness, honesty, and intelligence, to those we find physically attractive. For the most part, this attribution happens unnoticed.
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The decisions that we make are rarely impartial. Most of us already know that we prefer to take advice from people that we like. We also tend to more easily agree with opinions formed by people we like. The tendency to judge in favour of people and symbols we like is called the bias from ...
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The Halo Effect occurs when we generalize a person’s Central Traits. For example, if someone is perceived as basically “good” or “likeable”, then we tend t...
We often attribute characteristics to someone based on one single characteristic. Let’s say someone is attractive: You tend to think they are also smart, rich and live a good life even though you don’t know.
Be aware of that...
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