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Most people are bad at arguing. These 2 techniques will make you better.
Listen
Your ideological opponents want to feel like they've been heard. The key is to let the opposition do most of the talking.
People learn lessons better when they come to the conclusion themselves. Listen to people, get them to think about their own experience, and highlight your common humanity. Letting them talk opens the door to reducing prejudice and changing opinions.
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Key Ideas
Difficult to convince
It can feel impossible to persuade someone with strong views. This is in part because we look for information to confirm what we already know and avoid or dismiss facts that are opposed to our core beliefs.
However, it is not impossible to sway someone.
What resonates with your opponent
We all tend to overrate the power of arguments we find convincing, and wrongly think the other side will be converted. It is pointless to argue a point that your opponents have already dismissed.
The answer is not to simply expose people to another point of view. Find out what resonates with them. Frame your message with buzzwords that reflect their values.
Use moral framing
To try and sway the other side, use their morals against them. People have stable morals that influence their worldview.
However, reframing in terms of values might not turn your opponent's view, but can soften his stance and get him to listen to counterarguments.
Listen
Your ideological opponents want to feel like they've been heard. The key is to let the opposition do most of the talking.
People learn lessons better when they come to the conclusion themselves. Listen to people, get them to think about their own experience, and highlight your common humanity. Letting them talk opens the door to reducing prejudice and changing opinions.
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Analogy
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An analogy is a tool
Analogies are arguments that operate unnoticed. Like icebergs, they conceal most of their mass and power beneath the surface.
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The importance of a good analogy
Using analogies help us to communicate effectively. For example, Warren Buffett noted "You never know who’s swimming naked until the tide goes out,” meaning when times are bad, hidden weaknesses are exposed.
Lack of awareness of an analogy's influence can come at a cost. The ability to construct a good analogy can help you reach your outcomes.
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