Recent behavioural studies show that selfishness and selflessness are considered to be morally equivalent by a lot of people.
Strikingly, this tendency seems to emerge early in life – at around the age of eight. And while the size of the effect may vary depending on the context, it seems to be present to some degree in most cultures – suggesting it may be a universal tendency.
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People tend to hate the goody-good and kind people!
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