Reputation is “positional” – if one person rises, the others fall. This can create a strong sense of competition, which means that we’re always alert to the possibility that other people are getting ahead of us, even if they are achieving their status through altruism. We’ll be especially resentful if we think that the other person was only looking for those reputational benefits, rather than acting out of a genuine interest in others, since it may suggest a cunning and manipulative personality more generally.
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People tend to hate the goody-good and kind people!
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