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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
Tailor the message to the recipient
- Personalization means that you’ve thought about who this person is, how they see the world, what interests them, and what they want — you’ve developed a “theory of mind” about the recipient. This shows them you have put work into understanding them.
- You also make it clear why you are emailing them as opposed to anyone else. Research shows that people are far more motivated to help others when they feel uniquely qualified to do so.
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MORE IDEAS ON THIS
Validate yourself
Knowing someone in common is the strongest form of social proof you can offer. If you have any direct connections, mention them. A mutual friend means you are no longer a stranger.
Lacking that, if you have any authority, credibility, or social status that is relevant to this person and you...
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80 reads
Alleviate your audience’s pain or give them something they want.
Remember that people will go much further to avoid pain than to acquire pleasure. If you’ve done your research and found a major pain point for the recipient, and you can offer relie...
15
62 reads
Keep it short, easy, and actionable.
Short emails are more likely to be read than long ones. And emails that request clear, specific action get a much ...
15
71 reads
Be appreciative — and a little vulnerable
By expressing gratitude and some vulnerability, you give them the feeling that they are a good person if they choose to help. You also give them a little rush of power and status, because you’re approaching them.
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CURATED FROM
CURATED BY
An effective cold email does five things.
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