Learn more about writing with this collection
Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
Be appreciative — and a little vulnerable
By expressing gratitude and some vulnerability, you give them the feeling that they are a good person if they choose to help. You also give them a little rush of power and status, because you’re approaching them.
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67 reads
MORE IDEAS ON THIS
Validate yourself
Knowing someone in common is the strongest form of social proof you can offer. If you have any direct connections, mention them. A mutual friend means you are no longer a stranger.
Lacking that, if you have any authority, credibility, or social status that is relevant to this person and you...
15
80 reads
Alleviate your audience’s pain or give them something they want.
Remember that people will go much further to avoid pain than to acquire pleasure. If you’ve done your research and found a major pain point for the recipient, and you can offer relie...
15
62 reads
Keep it short, easy, and actionable.
Short emails are more likely to be read than long ones. And emails that request clear, specific action get a much ...
15
71 reads
Tailor the message to the recipient
- Personalization means that you’ve thought about who this person is, how they see the world, what interests them, and what they want — you’ve developed a “theory of mind” about the recipient. This shows them you have put work into understanding t...
14
120 reads
CURATED FROM
IDEAS CURATED BY
An effective cold email does five things.
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Related collections
Other curated ideas on this topic:
Let yourself be vulnerable
- Accept you're worthy. You can go far if you yourself believe you deserve positive results.
- Fight your tricky tendencies by knowing what they are. Knowing your signals and triggers will help you stop them the next time around.
- Stop yourself when you're resisti...
Expressing and receiving gratitude
Expressing gratitude can make you a better person. According to research, gratitude has a dampening effect on certain morally questionable behaviours. Gratitude also evokes a cooperative response.
When someone is receiving gratitude , the need to be competent and the need ...
Show a little vulnerability
Charming people are confident enough to be unafraid to show a little vulnerability. They're even willing to admit a weakness or a failure.
They know that while some people may be, at least temporarily, impressed by what's artificial, everyone sincerely likes and appreciates the genui...
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