Psychological phenomenon named “regulatory fit” - Deepstash
Psychological phenomenon named “regulatory fit”

Psychological phenomenon named “regulatory fit”

We naturally prefer one of two basic approaches to motivatation:

  • A promotion-focused style - thinking about positive outcomes.
  • A prevention-focused style - focusesing on maintaining safety.

We experience a psychological phenomenon called "regulatory fit" when the way we approach a goal matches our preferred style. Things just feel more natural.

"Regulatory fit" also affects our moral decision-making

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