Define a specific group of people to which 99% of them are facing a problem that you can solve. This is your target market.
Generic Targeting: Starting a fitness program for people who want to get in shape.
Niched Target Marketing: Starting a post-partum fitness program for mothers who want to get back in shape.
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A Marketing plan doesn’t need to be 20 pages long to grasp the main points of your business. 💡
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