Address Your Prospects with A Specific Attribute

No Data: This gel grows your hair significantly.

With Data: This gel grows your 4B hair by 1-inch every week.

You become more specific…

And your target audience know what they’re getting.

Boring: 80% of women have read the book “How to say fuck you”

Storytelling: “Imagine you get on a 10-seater bus to work and all 8 women seated are reading ‘How to say fuck you…’

The second sentence allows prospects to paint the picture in their heads....

Fancy words do not sell.

Here’s an example:

Buzzy: Hypefury skyrockets your LinkedIn growth.

Clear: Hypefury takes you from 0-10K LinkedIn followers in 150 days.

Clarity beats cleverness every day.

General: UK men love cold coffee.

Specific: Recent survey showed that 70% of UK men over 25 drink cold coffee 6 days a week.

No one thing applies to everyone in a group. Do more research.

Remove friction words like Sign up. Buy. Submit. Invest.

They make your readers feel like they need to do more work.

Instead, tell them what they’ll get.

Example:

With Friction Word: Submit your email

With Benefit: Receive my free letters.

Subjective: I think our weight loss drink works better than others on the market.

Objective: 8 out of 10 women who drink our weight loss tea have lost 60 pounds in 4 weeks.

Subjective writing lacks confidence.

Replace it with objective writing.

Wrong: It takes a short time to recharge the batteries.

Right: Full recharge in 30 minutes.

Nobody wants to struggle to understand what your words mean. Be clear.

Let the audience see how many people are clamoring for your offer

Wrong: Join my email list

Right: Join 2,400 marketers receiving fresh marketing strategies daily.

This also serves as social proof.