Your Tagline Is the "Why", Not the "What" - Deepstash
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Your Tagline Is the "Why", Not the "What"

Your Tagline Is the "Why", Not the "What"

If you have a clear banner and a great headshot, you're ahead of about 50% of the profiles I see on social media.

But, your "tagline" is often a make-or-break moment.

The goal of the tagline is three-fold:

  • Tell people who you are
  • Tell people what you do/who you help
  • Tell people what they should expect if they follow you


250 reads


Tell People What They Should Expect if They Follow You

This is your opportunity to spell out precisely what people should expect if they hit the follow button. So, again, be clear. I tell people exactly what to expect when they follow me.


210 reads

What You Do and Who You Help

What You Do and Who You Help

Nobody needs to know that you're a "Director of Marketing" or "Account Executive" or "Software Developer". None of those things is helpful to the reader. Alex & Books is clear and to the point. He helps you "find amazing books & develop a readin...


229 reads

The Secret To Making People Follow You

The Secret To Making People Follow You

To grow a meaningful audience online, it's critical that you give people a reason to follow you.

One of the main reasons is that they don't make a compelling case for why someone should follow them.

There is n...


334 reads

Your Headshot Is the First Trust Builder

Your Headshot Is the First Trust Builder

When you first look at someone's profile, you make an assumption about what type of person they are just by looking at their headshot.

Is this the best way to judge someone? Of course not. Do we do it anyway? Absolutely. It's human nature.

Headshots are meant to evoke a feeling:


235 reads

Use Your Banner Real Estate Wisely

Use Your Banner Real Estate Wisely

The very first thing people see when they hit your Twitter or LinkedIn profile is your "banner" image.

This is prime real estate. Use it to achieve a specific outcome:

  • Build brand awareness
  • Drive newsletter sign-ups
  • Send people to your website
  • Sell a digit...


247 reads

Show People How You Think at A Deeper Level

Show People How You Think at A Deeper Level

If you have a smart banner, a solid headshot, and a clear tagline, you'll probably earn a lot of followers from your content.

But one of the most overlooked ways to increase your chances is through showing off your expertise at a deeper level.

On Twitter, you can do this with your pin...


202 reads




Collecting ideas that inspired me. Hope to inspire u 2.

Our profiles: What we overlook on Twitter and Linkedin.

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