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What is The Halo Effect
The Halo Effect states that one impression of an aspect of someone or a company will bleed into our aspects of that person or company
The Halo Effect states that people judge a person or a thing over one trait of that person or that thing.
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This Is Why First Impressions Matter
This is exactly why you always want to present your best self.
This is also why you want to take advantage of the Aesthetically-Usability Effect where users think that a well designed website will automically function better and they are willingly to overlook faults
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Examples Of This In The Real Wolrd
- When we see an attractive person, we automatically assume that they must be a good person as well
- Someone who found a typo on a moving companies website didn't hire them because they thought if they were so careless on their website how can I trust them with my furniture.
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The Halo Effect can help you create brand loyalty It is a psycological effect that is most useful.
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The halo effect
The halo effect is a cognitive bias. It causes people to assume something because of their impression of other aspects of it. For example, people think someone will have an interesting personality simply because they find the person attractive.
We can find the hal...
Halo effect: Related concepts
- The halo effect in marketing: The halo effect can also influence how we judge things, such as products and companies. For example, if you have a positive impression of a specific brand, you're more likely to buy products from that brand.
- The horns ...
The halo effect and your opinion of others
The halo effect influences how you judge others. Just because someone has a single positive trait doesn't mean you should form a favourable opinion of them. Conversely, just because they have a single negative quality doesn't mean you should form a negative impression.
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