The Halo Effect in UX Design (Video) - Deepstash
The Halo Effect in UX Design (Video)

The Halo Effect in UX Design (Video)

nngroup.com

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What is The Halo Effect

The Halo Effect states that one impression of an aspect of someone or a company will bleed into our aspects of that person or company

The Halo Effect states that people judge a person or a thing over one trait of that person or that thing.

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Examples Of This In The Real Wolrd

  • When we see an attractive person, we automatically assume that they must be a good person as well
  • Someone who found a typo on a moving companies website didn't hire them because they thought if they were so careless on their website how can I trust them with my furniture.

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This Is Why First Impressions Matter

This is exactly why you always want to present your best self.

This is also why you want to take advantage of the Aesthetically-Usability Effect where users think that a well designed website will automically function better and they are willingly to overlook faults

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CURATED BY

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CURATOR'S NOTE

The Halo Effect can help you create brand loyalty It is a psycological effect that is most useful.

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