Objectives for autonomous teams
Set your OKRs such that they state what the business needs and that they leave enough room for interpretation and creativity.
Otherwise, if you set prescriptive OKRs, you'll turn them into a micromanagement tool and you'll take away the autonomy of your team.
Example of how to set an objective:
- Good: Increase onboarding conversion rate ← It mentions what needs to be done and it's up to the team how to do it.
- Bad: Make the onboarding flow better ← It limits the team to perfecting the in-app experience, and doesn't leave room to look at pricing, packaging, e-mails etc.
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