The Guide
For the “Guide” format, this webpage should provide an authoritative overview of the topic with various elements and pages that link to support it. The subtopics and supporting elements, whether they are blog posts, links to resources or products, related questions, FAQs, or videos are clustered around the pillar page’s main topic. Think of the pillar page as the “head” of your content marketing strategy, and cluster topics are the legs, arms, and torso that support your overall goal.
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Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place.
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The "Guide" Pillar Page
A “guide” pillar page strives to be the ultimate authority on a subject. It serves to establish your authority in a field or subject matter, builds your brand, & helps establish trust with a particular audience.
The guide pillar page gives a comprehensive overview of a topic that makes it a...
The “What Is” Pillar Page
To tap into this desire to learn more, a pillar page can serve as a definitive examination of a subject — a highly useful stand-alone resource that links to related cluster pages and develops aspects of the subject in greater detail. In many ways, it is authoritative, like a guide page.
If ...
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