The What Is
Long-form blogs can be excellent candidates for the “What Is” pillar page that covers a subject in great depth. If the subject matter is complex enough, you can break down the themes or subtopics into chapters and segments.
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place.
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The “What Is” Pillar Page
To tap into this desire to learn more, a pillar page can serve as a definitive examination of a subject — a highly useful stand-alone resource that links to related cluster pages and develops aspects of the subject in greater detail. In many ways, it is authoritative, like a guide page.
If ...
Sugar Comes in Many Different Forms
Your body is never without sugar. Even on the days, you don't "eat" sugar, your body still produces sugar, only in a different complex form.
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The Content Pyramid
- Document Pillar Content - these are the long form pieces of content such as daily vlogs, question and answers videos, keynotes, or podcasts.
- Repurposed Into Microcontent - these are shorter pieces of content that can range from articles to images, ...
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