The How-To
The How-To can be a powerful content asset for your brand, and an opportunity for you to position yourself as a subject matter expert. It can also be the ideal format if you’re targeting an audience with informational and transactional intents.
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place.
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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
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- Key metrics & goals: Your business goals determine your marketing goals, which determine your SEO goals.
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The "Guide" Pillar Page
A “guide” pillar page strives to be the ultimate authority on a subject. It serves to establish your authority in a field or subject matter, builds your brand, & helps establish trust with a particular audience.
The guide pillar page gives a comprehensive overview of a topic that makes it a...
Message Structure
The most important thing is to never lose your audience. By structuring your content, it is easier for your audience to follow you and you also know when to stop talking so that you don't repeat yourself.
Examples on how your content can be structured:
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