Learn more about health with this collection
The role of coffee in social interactions
Different types of coffee and their preparation
The impact of coffee on society and economy
Our Choices
Coffees offer us a way to look at our relationship to the larger world and see that sometimes our choices are not really our own.
This is not, of course, to say we enter the market as mere automatons. But we exercise those choices in a world of structured relationships. The 'me' that we have come to emphasize may be less personal than we realize.
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MORE IDEAS ON THIS
Grown Ups and Coffee
By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cups per day.
At the onset of the 1980s, coffee growers and retailers realized that the current 20-29-year-old generation had li...
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Coffee And the "Me" Generation
For the coffee industry to survive, it needed a new marketing strategy. The consumer was changing and coffee-players needed to pay attention.
Crucial questions the 'me' generation will ask: "What's in it for me? Is the product 'me'? Is it consistent with my lifestyle? Do I like how it ...
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Coffee: A Boost in Productivity
We have been taught to look for a boost in productivity from this drink. Caffeine makes us feel alert and attentive. It helps us get through those non-optimal periods for productivity when we compelled to be productive anyway.
But coffee became with time more personal, mor...
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The Caffeinated and the Un-Caffeinated
Morning commuters seem to fall into one of two categories:
- the Caffeinated: ready to take on the day—they're reading their morning papers, or checking email, or reading for pleasure.
- the Un-caffeinated: with bleary-eyed, they walk more slowly up the stairs and are more irrit...
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The Value, Quality, and Image of Coffee
The consumer needed to be made more aware of what made coffee worth the price. So there needed to be a type of coffee to appeal to every person: Coffee for the aficionados, the penny-counters, those on-the-go, and the senior community who were already strong supporters. Coffee was meant to permea...
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CURATED FROM
IDEAS CURATED BY
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Other curated ideas on this topic:
The Reason For Our Annoyances
- Our annoyances come from how we perceive and interpret the world around us.
- When people around us do not behave like we want them to, we find that irritating.
- The world usually isn’t how we want it to be, and that is frustrating.
- This constant expectation makes...
Hoarding: A Short-Term Buzz
We like to accumulate stuff as we believe it makes us (or others) happier, though it is just a short-term feeling. Most of us do not realize the fickleness and subjectivity of the value of the hoarded object. The flipside to this is that hoarders collect a lot of ‘junk’ and live with a lot of...
Using intuition adaptively
Whether or not intuition is inherently “good” really depends on the situation. We need to exercise caution and attempt to use intuition adaptively.
- When we are in situations we have experienced lots of times (such as making judgments about the weather), intuition - o...
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