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Nudges enhance or suppress virtuous behaviors. They cannot make people do something they don't want to do. They only encourage them to make a decision that may be hidden by other factors.
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The mind seems to involve various simple systems throughout the body that are not always in agreement. Some systems are shortsighted, some care about relationships, and some prioritize the future of humanity.
We are not always aware of each mechanism. Sometimes we make decisions carefull...
A way to nudge people involves changing the decision environment.
For instance, a grocery store that is trying to encourage consumers to purchase ecologically responsible products will display the product repeatedly throughout the shop. It will re-trigger the internalized norm and ...
Nudging involves gently coaxing someone into a decision or behavior. The successful nudge is one that results in the desired choice or behavior without the person realizing any external influence.
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90% of your daily decisions happen automatically, many shaped by your environment. Thus, most decisions are a habit, not a deliberate choice.
To make smarter choices, design smarter defaults. And habits can be developed by shaping the invisible defaults of your life.
published 8 ideas
As humans, we misjudge risks and opportunities. Our mental software seems coded to make us fumble our finances.
Several cognitive biases trip us over money and life decisions, and there's not much we can do about it, according to Daniel Kahneman.
If the mind’...
published 7 ideas
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