• Highlighting the decisions of others you consider influential. Reading “Most other guests staying at this hotel reuse towels,” may make you feel compelled to align your behavior with the majority.
• “Injunctive norms” focus on how one should act in a particular sit...

The mind seems to involve various simple systems throughout the body that are not always in agreement. Some systems are shortsighted, some care about relationships, and some prioritize the future of humanity.

We are not always aware of each mechanism. Sometimes we make decisions carefull...

A way to nudge people involves changing the decision environment. 

For instance, a grocery store that is trying to encourage consumers to purchase ecologically responsible products will display the product repeatedly throughout the shop. It will re-trigger the internalized norm and ...

Nudging involves gently coaxing someone into a decision or behavior. The successful nudge is one that results in the desired choice or behavior without the person realizing any external influence.