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Here's how you can be nudged to eat healthier, recycle and make better decisions every day

Nudging people

Nudges enhance or suppress virtuous behaviors. They cannot make people do something they don't want to do. They only encourage them to make a decision that may be hidden by other factors.

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Here's how you can be nudged to eat healthier, recycle and make better decisions every day

Here's how you can be nudged to eat healthier, recycle and make better decisions every day

http://theconversation.com/heres-how-you-can-be-nudged-to-eat-healthier-recycle-and-make-better-decisions-every-day-122254

theconversation.com

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Key Ideas

The perfect nudge

Nudging involves gently coaxing someone into a decision or behavior. The successful nudge is one that results in the desired choice or behavior without the person realizing any external influence.

Multiple systems of the mind

The mind seems to involve various simple systems throughout the body that are not always in agreement. Some systems are shortsighted, some care about relationships, and some prioritize the future of humanity.

We are not always aware of each mechanism. Sometimes we make decisions carefully and other times intuitively.

Nudging methods

  • Highlighting the decisions of others you consider influential. Reading “Most other guests staying at this hotel reuse towels,” may make you feel compelled to align your behavior with the majority.
  • “Injunctive norms” focus on how one should act in a particular situation. “Reusing towels meets a high standard for environmental responsibility,” highlights self-imposed standards. It involves a belief about right and wrong that consider abstract concepts.

Setting the scene

A way to nudge people involves changing the decision environment. 

For instance, a grocery store that is trying to encourage consumers to purchase ecologically responsible products will display the product repeatedly throughout the shop. It will re-trigger the internalized norm and will increase environmentally responsible purchases.

Nudging people

Nudges enhance or suppress virtuous behaviors. They cannot make people do something they don't want to do. They only encourage them to make a decision that may be hidden by other factors.

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Think in Years, Not Days

Before jumping to a conclusion, think about the long-term consequences of your decision.

We may respect those able to fling themselves into a hard problem and make a quick choice with seemingly little thought, but making a meaningful decision needs to be done with care for the long-term effects.

Understand Decision Fatigue

It’s important to be aware of what state of mind you’re in before tackling a hard choice.

Decision fatigue happens when the mental energy required to weigh the tradeoffs of our decision becomes too much for us to handle. 

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The decoy effect

The decoy effect

It happens when consumers change their preference between two options when presented with a third option, or decoy.

The decoy is priced to make one of the other options much more attra...

How decoys work

When consumers are faced with many alternatives, they often experience choice overload that increases anxiety and hinders decision-making.

Consumers try to reduce this anxiety by selecting only a couple of criteria (say price and quantity) to determine the best value for money.

A decoy steers you in a particular direction while giving you the impression that you are making a rational, informed choice.

Decoy example in the market

Consider the price of drinks at a well-known juice bar: a small (350 ml) size costs $6.10; the medium (450 ml) $7.10; and the large (610 ml) $7.50. The medium is a slightly better value than the small, and the large better still. The medium is designed to be the decoy, steering you to see the biggest drink as the best value for money.

If you buy the biggest, was it because you made a sensible choice, or have you been manipulated to opt for bigger than intended?