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Here's how you can be nudged to eat healthier, recycle and make better decisions every day
Nudging people
Nudges enhance or suppress virtuous behaviors. They cannot make people do something they don't want to do. They only encourage them to make a decision that may be hidden by other factors.
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Key Ideas
Default choices
90% of your daily decisions happen automatically, many shaped by your environment. Thus, most decisions are a habit, not a deliberate choice.
To make smarter choices, design smarter...
Designing your life
Design your life like a choice architect:
- Encourage smarter decisions you want to do by making them more accessible.
- Add friction to habits you want to quit, making them less accessible, or remove the option to perform them completely.
Richard Thaler
“First, never underestimate the power of inertia. Second, that power can be harnessed.”
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Key Ideas
"The best measure of quality thinking is your ability to accurately predict the consequences of your ideas a..."
Milton Friedman
Think in Years, Not Days
Before jumping to a conclusion, think about the long-term consequences of your decision.
We may respect those able to fling themselves into a hard problem and make a quick choice with seemingly little thought, but making a meaningful decision needs to be done with care for the long-term effects.
Understand Decision Fatigue
It’s important to be aware of what state of mind you’re in before tackling a hard choice.
Decision fatigue happens when the mental energy required to weigh the tradeoffs of our decision becomes too much for us to handle.