Instragrammable Food
Since social media platforms use rank-ordering algorithms to prioritize and boost content, figuring out which foods garner more social media engagement will help restaurants and food content creators determine how to better amplify the reach of their online content.
Conventional social media wisdom suggests that people will engage with social media content they deem entertaining, where “entertaining” is synonymous with unique, distinct, and atypical.
In a food context, it has been assumed that entertaining means food that looks more unique, distinct, and atypical.
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The past decade has seen the rise of the Instagrammable food trend, where restaurants have altered menus to prioritize visual uniqueness—often at the expense of taste. In a competitive social media landscape, the question for restaurateurs has been how to stand out and generate audience engagemen...
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