Learn more about startup with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Create in-app events via App Store Connect. Titles you use can rank organically in search results.
Hint: If you choose a start date of around 1hr after you submit for review, your app review will be expidited.
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Price testing is useful but not as important as one may expect. First test weekly prices. Then monthly. Then annual. Analyze cohorts over time:
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Don’t hide old feature releases from new users. They aren’t as curious as you think. Take screen recordings of new features as you release them. Send email + push notification tips on how to use them. Send every 48 hrs. Start from the beginning for each new user
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Hiring influencers (via TikTok mainly is essential). Use them to create content for ads, not for an ROI positive influencer campaign, that’s too hard to achieve on a small scale.
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Keyword at the beginning of your Title and Subtitle carry far more weight than those at the end. Frontload ing keywords is a popular hack. This is the time to care LESS about your brand and MORE about being practical.
Use Apple Ads to find the best keywords for your description:
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Sales can account for 20% of total revenue:
Offer a discount like 50% off.
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When your paywall is dismissed w/o paying, ask why in a free response survey.
Use responses determine multiple choice Qs. Use a word cloud to analyse free responses.
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Being able to remotely update your paywall is essential.
Use Firebase's Remote Config to alter pricing, text and images remotely. You can simulate a fully remotely-configurable paywall by using images as static UI elements.
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Seeing paywalls is key for revenue on consumer apps.
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You must balance completion rates and paywall conversion rates. Higher completion rate = more paywall views. Longer onboarding = higher paywall conversion rates (due to sunk cost bias).
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Run drip campaigns:
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Hide a cheaper priced plan in your subscription group. For ex, offer users $89.99/yr in app, but add a $59.99/yr product called Secret Discount.
When users go to cancel, they'll see the discount. I've seen setups increase revenue by 10%.
If the user cancels their trial, add a floating...
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Practical ideas on monetising mobile apps
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