• Show that the similarities between the things being equated are exaggerated, overemphasized, or oversimplified.
• Highlight the differences between the things being equated. 
• Explain why these differences are more significant than related similaritie...

• The equivalence exaggerates the degree of similarity. I.e, stating that two people share a specific personality trait, but ignoring that they differ in other aspects of this trait.
• The equi...

It happens when there are two or more opposing positions on a certain topic, and you assume that the truth must rest somewhere in the middle. False balance can be a result of a false equivalence when two sides are presented as being equal, and the terms are used interchangeably, even thoug...

• Not every comparison is an equivalence; it’s possible to compare things without suggesting that they are equal to one another.
• Not every equivalence is false and can even be reasonable.
• Not every false equivalence is intentional.

It is a logical fallacy and it occurs when someone incorrectly asserts that two or more things are equal because they share some characteristics, regardless of the notable differences between them.

For example, saying that cats and dogs are the same type of animal bec...