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5 Essential Tips For Business Storytelling
- Set The Parameters
- Be Authentic
- Have A Clear Outcome
- Be Consistent
- Get Customers Involved
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235 reads
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#2: Be Authentic
Authentic storytelling is key to gaining consumer trust:
- Don’t try to fool your audience with an over-the-top tale. Customers know when you try to pull a fast one on them, and they don’t appreciate it.
- Your business’s story doesn’t need...
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65 reads
#3: Have A Clear Outcome
A great business story leaves your audience with something. What lesson was learned in the story, and what should consumers learn from hearing it?
The story gives an idea of who you are and where you come from. The outcome sparks confidence in our offering...
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52 reads
#4: Be Consistent
A disorganized brand story leaves customers confused and uninterested:
- Make sure your brand is consistent across all communication channels.
- Use the same colors, logo, and slogan for digital and print marketing materials.
- You n...
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52 reads
#1: Set The Parameters
Your business story should be engaging. Establish context right off the bat. To start your brand story, answer the following questions:
- Who is telling the story?
- Why is the story being told?
- When and where is th...
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89 reads
#5: Get Customers Involved
Use business storytelling to strike an emotional connection with customers:
- Talk about how an event related to your business affected you and what you learned. This creates an immediate response that makes your story memorable and shareable.
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When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand can inspire trust between your business and customers, employees, and suppliers.
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