Learn more about communication with this collection
Conducting effective interviews
Identifying the right candidates for the job
Creating a positive candidate experience
17
235 reads
Your business story should be engaging. Establish context right off the bat. To start your brand story, answer the following questions:
Most importantly, establish why you’re telling them this story. This will guide the audience through the narrative and hook them all the way to the end.
16
89 reads
Authentic storytelling is key to gaining consumer trust:
Transparency celebrates your uniqueness and acknowledges the human aspect of your brand.
16
65 reads
A great business story leaves your audience with something. What lesson was learned in the story, and what should consumers learn from hearing it?
The story gives an idea of who you are and where you come from. The outcome sparks confidence in our offerings and values. You can use your business’s real-life outcomes to convey a message to your customers.
Business stories should have a clear outcome. Provide a hopeful, thought-provoking message with actionable points that compel your audience to connect with your brand.
16
52 reads
A disorganized brand story leaves customers confused and uninterested:
16
52 reads
Use business storytelling to strike an emotional connection with customers:
Make business storytelling an essential part of your operations to attract and retain customers.
17
52 reads
When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand can inspire trust between your business and customers, employees, and suppliers.
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The Ultimate Guide to Storytelling
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10 Simple Rules of Visual Storytelling
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