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Conducting effective interviews
Identifying the right candidates for the job
Creating a positive candidate experience
#1: Set The Parameters
Your business story should be engaging. Establish context right off the bat. To start your brand story, answer the following questions:
- Who is telling the story?
- Why is the story being told?
- When and where is the story taking place?
- Who are the people in the story?
- What are the people trying to achieve?
- What challenges are faced?
Most importantly, establish why you’re telling them this story. This will guide the audience through the narrative and hook them all the way to the end.
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#2: Be Authentic
Authentic storytelling is key to gaining consumer trust:
- Don’t try to fool your audience with an over-the-top tale. Customers know when you try to pull a fast one on them, and they don’t appreciate it.
- Your business’s story doesn’t need...
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#3: Have A Clear Outcome
A great business story leaves your audience with something. What lesson was learned in the story, and what should consumers learn from hearing it?
The story gives an idea of who you are and where you come from. The outcome sparks confidence in our offering...
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#4: Be Consistent
A disorganized brand story leaves customers confused and uninterested:
- Make sure your brand is consistent across all communication channels.
- Use the same colors, logo, and slogan for digital and print marketing materials.
- You n...
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5 Essential Tips For Business Storytelling
- Set The Parameters
- Be Authentic
- Have A Clear Outcome
- Be Consistent
- Get Customers Involved
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#5: Get Customers Involved
Use business storytelling to strike an emotional connection with customers:
- Talk about how an event related to your business affected you and what you learned. This creates an immediate response that makes your story memorable and shareable.
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When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand can inspire trust between your business and customers, employees, and suppliers.
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Step #1: Intention
Purpose provides confidence, boosts influence and is contagious. To be more purposeful in your conversations answer the following:
- Who is hosting the event?
- What kinds of people are going?
- When is it and what’s the schedule?
- Why are you going?
Where are you from?
This is the most common question we come across when we meet someone new. But most of us answer it wrong way. We mention the name of the city/town and assume people would know everything.
Rather learn some engaging facts - history, geography, business stats and few fun facts about your pla...
The GLAD Rule - D
[D]eliver details in the middle, the thesis at the beginning and end.
If you start with the nitty-gritty, you’ll lose your audience. Grab your audience with a hook (like a story or a compelling statistic), then share your main thesis. What is your point and why...
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