#1: Set The Parameters
Your business story should be engaging. Establish context right off the bat. To start your brand story, answer the following questions:
- Who is telling the story?
- Why is the story being told?
- When and where is the story taking place?
- Who are the people in the story?
- What are the people trying to achieve?
- What challenges are faced?
Most importantly, establish why you’re telling them this story. This will guide the audience through the narrative and hook them all the way to the end.
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When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand can inspire trust between your business and customers, employees, and suppliers.
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