#3: Have A Clear Outcome
A great business story leaves your audience with something. What lesson was learned in the story, and what should consumers learn from hearing it?
The story gives an idea of who you are and where you come from. The outcome sparks confidence in our offerings and values. You can use your business’s real-life outcomes to convey a message to your customers.
Business stories should have a clear outcome. Provide a hopeful, thought-provoking message with actionable points that compel your audience to connect with your brand.
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When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand can inspire trust between your business and customers, employees, and suppliers.
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#3: Outcome + Process
Outcome: The ideal result, hopeful conclusion, best end for your goal.
Process: The skills you need, the method required to get you there.
Write down the skills, process or methods you need to achieve the outcomes in Step #2
For example:
- Bu...
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