#3: Have A Clear Outcome - Deepstash
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#3: Have A Clear Outcome

#3: Have A Clear Outcome

A great business story leaves your audience with something. What lesson was learned in the story, and what should consumers learn from hearing it?

The story gives an idea of who you are and where you come from. The outcome sparks confidence in our offerings and values. You can use your business’s real-life outcomes to convey a message to your customers.

Business stories should have a clear outcome. Provide a hopeful, thought-provoking message with actionable points that compel your audience to connect with your brand.

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#2: Be Authentic

#2: Be Authentic

Authentic storytelling is key to gaining consumer trust:

  • Don’t try to fool your audience with an over-the-top tale. Customers know when you try to pull a fast one on them, and they don’t appreciate it.
  • Your business’s story doesn’t need...

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#4: Be Consistent

#4: Be Consistent

A disorganized brand story leaves customers confused and uninterested:

  • Make sure your brand is consistent across all communication channels.
  • Use the same colors, logo, and slogan for digital and print marketing materials.
  • You n...

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#1: Set The Parameters

#1: Set The Parameters

Your business story should be engaging. Establish context right off the bat. To start your brand story, answer the following questions:

  • Who is telling the story?
  • Why is the story being told?
  • When and where is th...

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5 Essential Tips For Business Storytelling

5 Essential Tips For Business Storytelling

  1. Set The Parameters
  2. Be Authentic
  3. Have A Clear Outcome
  4. Be Consistent
  5. Get Customers Involved

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#5: Get Customers Involved

#5: Get Customers Involved

Use business storytelling to strike an emotional connection with customers:

  • Talk about how an event related to your business affected you and what you learned. This creates an immediate response that makes your story memorable and shareable.

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CURATED FROM

CURATED BY

danielgoran

QA @deepstash "Fall down seven times, get up eight!"

When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand can inspire trust between your business and customers, employees, and suppliers.

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#3: Outcome + Process

Outcome: The ideal result, hopeful conclusion, best end for your goal.
Process: The skills you need, the method required to get you there.

Write down the skills, process or methods you need to achieve the outcomes in Step #2

For example:

  • Bu...

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