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Conducting effective interviews
Identifying the right candidates for the job
Creating a positive candidate experience
A great business story leaves your audience with something. What lesson was learned in the story, and what should consumers learn from hearing it?
The story gives an idea of who you are and where you come from. The outcome sparks confidence in our offerings and values. You can use your business’s real-life outcomes to convey a message to your customers.
Business stories should have a clear outcome. Provide a hopeful, thought-provoking message with actionable points that compel your audience to connect with your brand.
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Authentic storytelling is key to gaining consumer trust:
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A disorganized brand story leaves customers confused and uninterested:
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Your business story should be engaging. Establish context right off the bat. To start your brand story, answer the following questions:
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Use business storytelling to strike an emotional connection with customers:
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CURATED FROM
When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand can inspire trust between your business and customers, employees, and suppliers.
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Outcome: The ideal result, hopeful conclusion, best end for your goal.
Process: The skills you need, the method required to get you there.
Write down the skills, process or methods you need to achieve the outcomes in Step #2
For example:
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