Ideas from books, articles & podcasts.
It's a social psychology concept and it refers to the phenomenon of "I'm part of a couple!" displays on social media: how romantically involved users present their relationships online (e.g, couple photos, couple related relationships status, mentioning partner in social media posts, etc.)
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Posting couple photos and other related social media displays influences other people to see the profile owner as more likable and as more likely to be in a satisfying and committed relationship.
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