Show passion while you're recounting a story

“What gets you excited about what you’re talking about? Why do you care?
If the audience knows why you care, they’ll have a reason to care.” In other words, the story needs to have stakes. And they don’t necessarily need to be significant. You can conceivably ...

The Tell-Show-Tell Structure:

• Tell the audience what's about to unfold, and what the user needs.
• Show them how it happens.
• Tell them why they need to care and what's at stake.

The story also needs to be innovative and f...

An authentic bio is vital to break through the generic content by unqualified authors. Authentic authors care about the topic, they know the audience, and they have the courage to put their real name on their work.

• Start with a compelling first sentence