Summit Nautiyal's Key Ideas from The Leader's Guide to Storytelling
by Stephen Denning

The characteristic of an extraordinary story is that the shared experience has changed the person in some way. Basically, it can be a change of perspective or support for a belief or an idea.

First, ask yourself what change you would like to see in your audience. When presenting a new idea to people, start in a place they can relate to and understand why they are skeptical or uncomfortable. Confirm that, then use the story as a guide for where to land them.

You have given them a step-by-step process to get to your common point of understanding.

What's so interesting about what you're talking about?

If the audience knows why you are interested, they will have a reason to care about them. In other words, the story must have value. And they don't have to be significant.

You can create a great story from little things if the storyteller is interested in it.

You always want to think carefully about what you are leaving your audience with.

What is the theme of your story, what is the big idea? Your story will be full of details, of course. In fact, one of the best things about storytelling is that the details create the world.

So, the more detailed you are in the story, the more global the story becomes. But think about how all the details of your story relate to the big idea.