Internalization (genuine acceptance of group norms) - Deepstash

Internalization (genuine acceptance of group norms)

  • This occurs when an individual accepts influence because the content of the induced behavior - the ideas and actions of which it is composed - is intrinsically rewarding.
  • Internalization always involves public and private conformity. A person publicly changes their behavior to fit in with the group, while also agreeing with them privately.

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