Learn more about books with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
How to make great video and radio ads?
Video commercials are a type of advertising that shows the product in motion. This can help people understand what the product does and how it can be used.
To make a great video commercial, you should follow these rules:
- Find an image that introduces the theme of your ad. This can help you develop a story around it.
- Make sure the video is entertaining. People should not be able to predict how the ad will end.
- Keep the commercial simple. Do not try to cram too much information into a short time slot.
- Catch the viewer's attention within the first two seconds.
9
32 reads
MORE IDEAS ON THIS
How to make great print ads?
There are some key points to remember when making a print ad:
- focus on the customer's needs rather than the features of the product;
- use simple visuals and metaphors to communicate your message;
- make your copy sound personal and friendly.
10
78 reads
How to stand your ground in the advertising industry?
Advertising is a profession where you have to be creative to come up with new and interesting ideas for ads.
It is important to follow the rules when you are first starting out, but once you understand them, you should be able to break free from them and be more cr...
9
32 reads
Overview of the book
The book is divided into four sections:
- The Foundation
- The Process
- The Product
- The Business.
The Foundation covers the history of advertising and the different typ...
10
38 reads
CURATED FROM
IDEAS CURATED BY
This book is a go-to guide for anyone who lives in the world of advertising, from newcomers to those who have been in the business for years.
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