Weekly Concepts's Key Ideas from Hey, Whipple, Squeeze This
by Luke Sullivan
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How to make great print ads?
There are some key points to remember when making a print ad:
- focus on the customer's needs rather than the features of the product;
- use simple visuals and metaphors to communicate your message;
- make your copy sound personal and friendly.
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Overview of the book
The book is divided into four sections:
- The Foundation
- The Process
- The Product
- The Business.
The Foundation covers the history of advertising and the different types of ads.
The Process covers the different steps that are involved in creating an ad, from research to planning to execution.
The Product covers the different elements that make up an ad, such as the headline, copy, and visuals.
The Business covers the different aspects of the advertising industry, such as the client-agency relationship and the different types of media.
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How to make great video and radio ads?
Video commercials are a type of advertising that shows the product in motion. This can help people understand what the product does and how it can be used.
To make a great video commercial, you should follow these rules:
- Find an image that introduces the theme of your ad. This can help you develop a story around it.
- Make sure the video is entertaining. People should not be able to predict how the ad will end.
- Keep the commercial simple. Do not try to cram too much information into a short time slot.
- Catch the viewer's attention within the first two seconds.
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How to stand your ground in the advertising industry?
Advertising is a profession where you have to be creative to come up with new and interesting ideas for ads.
It is important to follow the rules when you are first starting out, but once you understand them, you should be able to break free from them and be more creative.
It is often hard to please clients, and they may not always understand what a good ad is. It is important to be patient and to keep trying new things.
Advertising is a great profession because it is important and can make a difference in the world.
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32 reads
IDEAS CURATED BY
CURATOR'S NOTE
This book is a go-to guide for anyone who lives in the world of advertising, from newcomers to those who have been in the business for years.
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Weekly Concepts's ideas are part of this journey:
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