Everything You Don't Know About Chocolate
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Chocolates are everyone's favorite treat, and there is more to them than we know. Americans spend $21 Billion on chocolates every year, paying up to $55 for a single bar.
Premium chocolates grew 19 % in 2018, while handcrafted 'bean-to-bar' chocolate producers are now more than 250 in number.
Authentic chocolate makers are like fine chefs and are obsessed about the texture, character and ethical origins of their beans.
Mainstream industrial chocolate makers buy all the beans, good or bad, in bulk, as they are mixing it with so many other ingredients and flavors, that the consumer won't get to know the difference of the beans.
The handcrafted chocolate market was re-ignited after 150 years by Mr. John Scharffenberger, and Robert Steinberg. The only other craft chocolate maker at that time, Guittard, had lost the art of making fine chocolates and had to change their production methods after tasting Scharffen Berger's chocolate.
Chocolatiers take pre-made chocolate, melt it and combine it with a host of ingredients, turning it into delicacies.
The best Chocolatiers buy from superb bean-to-bar chocolate makers.
Chocolatiers do not make raw chocolate, but chocolate products, with bean-to-bar chocolate makers providing the authentic raw material.
Single-Origin chocolate refers to the region or area from where the beans have been sourced, lending them a distinct flavor and taste.
Example: Fine Latin American chocolate tastes differently than West African chocolates.
Cacao farmers, who grow any kind of cacao and sell to industrial chocolate makers, have no incentive to grow quality beans.
Many cacao farmers live below the poverty line.
Direct trade of beans is a way to buy outside the regular system, and the farmers get paid more due to supplying select beans of better quality.
There is a dark side to chocolate making, with children working in hazardous conditions in cacao farms.
Widespread destruction of forests (deforestation) is also a grave concern.
Big Chocolate companies work behind the scenes to lobby and squash any laws that work against their interests.
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